Archive | October, 2012

Get Rowdy “Gangnam Style”

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On the first day of my multicultural marketing class, my professor started by showing a YouTube video from a Korean performer singing a catchy tune. The video was already a viral hit with close to 70 million views, but that was just the beginning. A week later, we were shown a parody video created at [...]

Why our Web-first philosophy matters

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The numbers tell a story on their own. An estimated 98 percent of college students own some kind of digital device, according to a 2011 CourseSmart survey. Of those students surveyed, 38% admitted they couldn’t go more than 10 minutes without checking in on a tech device. As an MSU Denver student, I can attest [...]

Halloween through the ages

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Everyone has a favorite Halloween costume. As a fan of the sitcom “Friends,” my personal favorite is Chandler’s bunny costume. Something about a grown man dressed head to toe in a pink bunny suit gets me every time. Among the college crowd, Halloween is an anticipated annual event; it doesn’t seem to matter that we’ve [...]